100,000 SKUs.
One Portal.
From industrial distributors to manufacturers—give your buyers 24/7 self-service ordering. Cut support calls by 60%. Increase repeat orders by 40%. Next-day delivery for 98% of parts.
The Industrial Distribution Crisis
Why Your Buyers Order Somewhere Else
Every phone call to check stock = $15 in your cost. Every manual quote = 45 minutes wasted.
45 Minutes Per Quote Request
Buyer emails: 'Quote for 500 units Industrial Valve HV-2000?' Sales rep checks ERP. Calculates volume discount. Types email. Sends quote. Buyer is already gone to competitor with online pricing. 67% of B2B buyers switch suppliers because of slow, manual processes.
45min
Avg time per manual quote
36% of sales time = manual tasks
300 'Where's My Order?' Calls/Month
Buyers call: 'What's my order status?' 'Is SKU-12345 in stock?' 'What's my pricing for bulk orders?' Your team answers the same questions 300 times/month. 8 minutes per call. $35/hour labor cost. That's $14,000/year on avoidable support calls.
300
Monthly support calls
$14K/year wasted
Lost Sales After Hours
Plant manager needs 20 units HV-2000 URGENTLY. It's 2am. Your office closed 6 hours ago. He orders from Grainger instead because they have 24/7 online ordering. You lose $2,400 sale + future business. This happens 40 times/year.
$96K
Lost sales after-hours annually
Industrial buyers expect Amazon-level service. You're stuck in 1995.
What Your Team Sees After Login
A portal built around your account, not a generic catalog.
Welcome Back, Midwest Mfg.
Your personalized B2B portal is ready.
Sarah
Purchasing Manager
Mike
Plant Manager
Amy
Finance Lead
David
Ops Director
Step 1 of 5
From 45-Minute Quotes to 8-Second Quotes
RFQ automation that converts quotes to orders instantly
Manual Quote Process
45 min
Buyer emails quote request
Sales rep checks email (3hr later)
Rep logs into ERP, finds pricing
Rep manually calculates volume discount
Rep types email quote, sends
Buyer receives quote, thinks about it
Total: 45min active + 3hr delays = buyer gone to competitor
Cost: $35/hour labor = $26.25 per quote
Automated RFQ Portal
8 sec
Buyer clicks 'Request Quote' button
System: Auto-pulls pricing from ERP
2 seconds
Buyer enters quantity (500 units)
System: Auto-calculates volume discount (15% off)
3 seconds
Quote displayed instantly on screen
Price: $8,250 (500 units @ $16.50 ea)
3 seconds
Buyer clicks "Accept Quote" → Converts to order instantly
Result: 85% quote-to-order conversion
Total: 8 seconds. Zero human involvement.
Cost: $0 labor cost
45 minutes → 8 seconds = 337x faster
50% conversion → 85% conversion = 70% more orders
Calculate Your ROI in 60 Seconds
Real savings from real industrial distributors
Your Current Costs
Fill in your numbers and click calculate to see your potential savings
Built for Every Industrial Business Model
MRO Distributors
30,000+ SKUs, next-day delivery
Challenge
Manage massive catalogs. Serve 1,000+ buyers. Handle emergency rush orders 24/7.
Solution
Self-service portal with real-time stock. Buyers order at 2am, ships 8am. Zero phone calls. 4.5x inventory turnover (Grainger benchmark).
Key Features
- •100K+ SKU catalog support
- •Next-day delivery tracking
- •Emergency order flags
- •24/7 ordering
60% support call reduction
Parts Manufacturers
Sell to distributors + end users
Challenge
Different pricing for distributors vs direct buyers. Complex bulk discounts. Technical documentation for every part.
Solution
Multi-tier pricing automation. Distributors see wholesale. End users see retail. CAD files auto-attached to SKUs.
Key Features
- •Multi-tier pricing (3+ levels)
- •Distributor portal
- •Technical doc library
- •Batch/lot tracking
18% reduction pricing disputes
Equipment Manufacturers
High-value equipment + parts/service
Challenge
Equipment = custom quotes. Parts = standard pricing. Service contracts = recurring. Need CPQ (Configure Price Quote) for complex sales.
Solution
RFQ system for equipment quotes. Self-service parts ordering. Subscription engine for service contracts. All unified.
Key Features
- •CPQ (Configure Price Quote)
- •Parts + equipment unified
- •Service subscriptions
- •Approval workflows
85% quote-to-order conversion
Trade Distributors
Serve contractors with job-site pricing
Challenge
Contractors need quotes per job. Different pricing per project. Volume discounts complex. Need job tracking + invoicing.
Solution
Job-based pricing. Contractors create 'jobs' in portal, order materials per job. Auto-invoicing by job code.
Key Features
- •Job costing
- •Project-based ordering
- •Contractor pricing tiers
- •Mobile ordering (job sites)
33% increase repeat orders
Native ERP Integration—No Middleware
Real-time sync with your existing systems
Your ERP is the Single Source of Truth
Shopflow syncs with your ERP every 2 seconds. Pricing, stock, customer data—always current. No manual exports. No sync errors.
Supported ERPs
Key Benefits
- •Real-time inventory sync (<2 sec)
- •Auto-pricing updates (no manual entry)
- •Order flow to ERP automatically
- •Customer credit limits enforced
- •PO generation automated
"Electrical distributor reduced pricing errors by 18% with ERP sync"
Sync <2 seconds
Web Portal
Mobile App
POS System
Real-time sync: <2 seconds
ERP → Shopflow: Pricing, Stock, Customers
Shopflow → ERP: Orders, Payments, Updates
What Your Buyers Experience
Amazon-level service for industrial purchasing
Welcome Back
- Company: Midwest Manufacturing Co.
- Personalized dashboard with recent orders
- Quick access to favorite products
- Account tier and credit available displayed
Mike R.
Purchasing Mgr
Janet C.
Plant Manager
David L.
Finance Lead
Sara P.
Ops Director
"Ordering from them is easier than Amazon now. I can place a $50K order at midnight from my phone on a job site."
— Contractor, Calgary
Order from the Job Site—Not the Office
41% of industrial buyers order from mobile
Your Buyers Aren't at a Desk
Plant managers on factory floors. Contractors on job sites. Maintenance techs in equipment rooms. They need parts NOW. Mobile-optimized portal lets them order in 60 seconds.
41% of B2B orders happen on mobile
Tap to scan or search
Recent Orders
HV-2000 (20 units)
1-Tap Reorder
Dashboard
Quick Reorder
GPS Track
Why Industrial Distributors Choose Shopflow
vs Generic B2B Platforms
| Feature | Shopify B2B | BigCommerce | Shopflow |
|---|---|---|---|
| RFQ (Request for Quote) | App required ($99/mo) | Basic only | Native (8sec quotes) |
| ERP Integration | API only (dev needed) | API + apps | Native connectors |
| Multi-Tier Pricing | Limited (3 tiers max) | Good | Unlimited tiers |
| Catalog Size Support | 10K products (slows) | 100K+ | 100K+ (optimized) |
| Technical Docs/CAD Files | Manual upload only | Basic files | Auto-attach per SKU |
| Self-Service Order Tracking | Basic portal | Basic | Advanced (maps, ETA) |
| Bulk/Volume Discounts | Manual rules | Good | Auto-calculated |
| Approval Workflows | Not supported | Basic | Multi-level approvals |
| Mobile Optimization | Responsive (slow) | Responsive | Native mobile UI |
| Support for Industrial | Generic support | Generic | Industrial-specific |
| Total Monthly Cost (Apps) | ~$350/mo (4+ apps) | ~$250/mo | $0 (all native) |
Save $4,200/year on apps + $135K on operations = $139K total savings
How an Electrical Distributor Saved $142K/Year
Company Profile
Industry
Electrical components distributor
Annual Revenue
$12M
Product SKUs
8,500
Active Accounts
450 contractor accounts
The Problem
280 support calls/month
$13K/year wasted
Manual quotes: 42 min average
Sales team buried
After-hours orders lost to competitors
$85K/year lost
The Shopflow Solution
Deployed self-service portal in 3 weeks
Integrated NetSuite ERP
Trained sales team (2 days)
Support Calls
280/month
→95/month
66% reduction
Savings: $8,775/year
Quote Time
42 min
→8 sec
315x faster
Savings: $48,000/year in sales time
After-Hours Sales
$85K lost
→$0 lost
+$85K captured
24/7 ordering enabled
Total Impact
$142,000
Annual Savings
Shopflow paid for itself in 12 days
"Our contractors can order at 2am from job sites now. Support calls dropped 66%. Best ROI of any software we've ever bought."
— VP Operations, Midwest Electrical Supply
Industrial B2B Questions
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