PLATFORM · HEADLESS COMMERCE
Decouple Your Storefront.
Keep Your Commerce Brain.
Shopflow gives you a stable commerce engine while your team builds frontends in React, Next.js, Vue, or whatever comes next.
Why Headless Commerce Actually Works Here
Decoupling doesn't mean complexity. It means control.
Keep the engine, swap the storefronts
Your catalog, pricing rules, orders, and invoices stay in one place while you rebuild the storefront at your own pace.
API that doesn't fight your devs
REST + GraphQL, stable schemas, real webhooks, proper logging—built for senior teams, not plugin ecosystems.
B2C and B2B in the same brain
One engine powers DTC, B2B portals, marketplaces, and POS without multiplying platforms.
What Headless Commerce Includes
Every core capability you need, ready to scale.
Catalog & Variants
Products, variants, bundles, merchandising rules.
Pricing Engine
Segment-based pricing, contracts, tiered rules.
Cart & Checkout
API-first, extensible steps, promo codes, taxes hooks.
Orders & Returns
Order states, refunds, returns, adjustments, exports.
Billing & Invoicing
Commercial invoices, balances, aging, exports to ERP.
Rules & Workflows
Business rules engine for promos, approvals, routing.
How Headless Fits in Your Stack
Shopflow sits in the center as your commerce brain. Frontends, POS, marketplaces, and back-office tools talk to the same engine.
Frontends
- React
- Next.js
- Vue
- Remix
- Native apps
- PWA
Commerce Core (Shopflow)
- Catalog
- Pricing
- Carts
- Orders
- Invoices
- Workflows
- APIs
- Webhooks
Back-Office & Integrations
- ERP
- WMS
- CRM
- Accounting
- ESP
Connected once instead of per-channel
Example: Replatform Without the "Big Bang"
Most retailers can't afford a 12–18 month replatform. With Shopflow, you keep your current site running while you roll out a new headless storefront one channel at a time.
Phase 1: connect Shopflow behind your existing site for orders & inventory.
Phase 2: launch one new headless storefront (e.g. B2B portal).
Phase 3: migrate the main DTC site once the team is ready.
typical go-live for first channel
handled on a single core
Headless Questions, Answered
Want to Stop Replatforming Every 3 Years?
We'll map how a headless core fits your current stack in a 30-minute architecture review.