PLATFORM · B2B ENGINE

    B2B Isn't a Plugin.
    It's Your Entire Business Logic.

    Customer-specific pricing, private catalogs, approval workflows, credit terms—Shopflow handles real B2B complexity that Shopify apps can't touch.

    Native pricing engine (per customer, per group, per contract)
    Approval workflows & role-based permissions
    Unified B2C + B2B in one core

    Why B2B Shouldn't Be an Add-On

    The problem isn't B2B itself. It's trying to add B2B as a plugin.

    Pricing is not just 'bulk discounts'

    Real B2B needs customer-specific pricing, contract terms, tiered rules, volume breaks, and payment terms—all enforced at checkout. Apps can't do this reliably.

    Access control isn't 'customer groups'

    Your buyers need role-based permissions (purchaser, approver, viewer), private catalogs, and multi-level approval workflows. This requires core platform logic, not a plugin.

    B2B and B2C share the same inventory

    You can't run two separate platforms. Shopflow unifies DTC and wholesale—same products, same warehouse, different rules per customer type.

    What the B2B Engine Includes

    Everything you need to run a real B2B business.

    Customer-Specific Pricing

    Per customer, per group, per contract. Volume tiers, contract terms, payment schedules.

    Private Catalogs

    Show different products to different customers. Hide pricing from anonymous users.

    Approval Workflows

    Multi-level approvals. Budget limits. Purchaser/approver roles. Audit trails.

    Customer Hierarchies

    Parent accounts, child accounts, buying groups. Shared credit limits and terms.

    Credit & Terms

    Net 30/60/90 payment terms. Credit limits. Account balances. Aging reports.

    B2B Analytics

    Customer lifetime value, order frequency, margin by customer, rep performance.

    How B2B Fits in Your Commerce Stack

    Shopflow B2B isn't bolted on—it's built into the core engine. Same API, same database, same admin, different rules per customer type.

    B2B Channels

    • B2B Portal (custom)
    • Sales rep ordering
    • EDI / CSV upload
    • Mobile app (reps)
    • POS (wholesale)

    B2B Engine (Shopflow)

    • Customer pricing
    • Private catalogs
    • Approval workflows
    • Credit management
    • Order history
    • Rep assignment

    Back-Office

    • ERP (NetSuite, SAP)
    • Accounting sync
    • CRM (customer data)
    • Payment gateway
    • Credit check APIs

    B2C and B2B share the same catalog, inventory, and order system

    Example: DTC Brand Adding Wholesale

    Most DTC brands hit a ceiling and need wholesale revenue. But Shopify B2B apps force you to run two separate systems—different inventory, different admin, constant sync issues. Shopflow unifies everything.

    1

    Setup B2B Rules

    Define wholesale pricing (40% off retail), set Net 30 terms, create private catalog.

    2

    Launch B2B Portal

    Invite retailers, assign reps, enable approval workflows for large orders.

    3

    Scale Wholesale

    Add customer hierarchies (buying groups), credit limits, custom contracts.

    $400K-$1.2M

    Average B2B revenue in first year

    4-6 weeks

    Go-live time (vs 3-6 months with separate platform)

    $800-1,200/mo

    Save vs Shopify B2B + apps

    How Shopflow B2B Stacks Up

    Customer-specific pricing

    Shopify B2B

    App ($200/mo)

    BigCommerce

    Native (limited)

    Shopflow

    Native (full)

    Approval workflows

    Shopify B2B

    Not available

    BigCommerce

    Basic

    Shopflow

    Multi-level

    Private catalogs

    Shopify B2B

    App ($100/mo)

    BigCommerce

    Native

    Shopflow

    Native

    Credit terms (Net 30/60)

    Shopify B2B

    Manual / App

    BigCommerce

    Basic

    Shopflow

    Native + aging

    Customer hierarchies

    Shopify B2B

    Not available

    BigCommerce

    Not available

    Shopflow

    Native

    B2C + B2B unified

    Shopify B2B

    Separate

    BigCommerce

    Same platform

    Shopflow

    Same core

    Rep assignment

    Shopify B2B

    App

    BigCommerce

    Not available

    Shopflow

    Native

    Setup cost

    Shopify B2B

    $5K + apps

    BigCommerce

    $3K

    Shopflow

    Included in Growth

    Real talk: Most Shopify Plus stores spend $300-500/mo on B2B apps that still don't work right. Shopflow includes everything in the Growth plan.

    B2B Questions Answered

    Stop Duct-Taping B2B Apps Together.

    See how Shopflow handles real B2B complexity in a 30-minute demo with actual customer data and workflows.

    120+
    B2B Brands Powered
    $800/mo
    Avg Savings vs Apps
    4-6 weeks
    B2B Go-Live