It's 3PM. A Customer Just OrderedWhat You Promised a Wholesale Client.
Multi-warehouse, multi-channel inventory isn't a spreadsheet problem—it's a real-time orchestration problem. Shopflow handles stock allocation, order routing, and fulfillment logic so you don't oversell or disappoint.
Same product → 3 channels → 2 warehouses → Real-time allocation
What Actually Happens When Orders Hit
Multi-Warehouse Allocation
Order comes from Toronto. You have stock in Montreal (50 units) and Vancouver (30 units). Shopflow checks proximity, shipping cost, and warehouse priority rules—routes to Montreal automatically.
Customer gets fastest delivery. You save shipping costs.
Reserve Stock for Wholesale
Your wholesale client has a contract for 500 units/month. DTC site tries to sell the last 100 units. Shopflow reserves wholesale allocation—DTC shows 'low stock' instead of overselling.
You honor contracts. No angry wholesale clients.
Real-Time Stock Updates
Product sells on your website. 2 seconds later, POS terminal in-store shows updated count. Marketplace listing auto-adjusts. No manual sync, no oversells.
True omnichannel inventory.
Automatic Restock Alerts
Stock hits reorder point. System alerts your buyer, sends email with sales velocity data. You reorder before running out.
Never miss sales due to stockouts.
How Real-Time Inventory Actually Works
Most platforms update inventory in batches (every 5-15 minutes). Shopflow updates in real-time across all channels and warehouses.
Order Placed
[Customer orders on website]
System checks:
- • Available stock
- • Warehouse locations
- • Allocation rules
- • Shipping zones
Routing Decision
Shopflow calculates:
- • Closest warehouse
- • Reserved stock
- • Fulfillment cost
- • Customer priority
Routes to optimal warehouse
Inventory Updated
Updates instantly:
- • Website stock count
- • POS terminals
- • Marketplace listings
- • B2B portal
- • Restock alerts
Timeline
Happens in <2 seconds
What Your Operations Team Sees
Real dashboard, real data. No fluff.
Inventory Overview
Warehouse Stock
Alerts
Low stock: Toronto warehouse (45 units)
Reserved: 120 units (B2B contract)
Order Routing
Pending Orders
Fulfillment Status
Routed: 342 orders
Processing: 18 orders
Shipped: 1,247 orders
Avg Routing Time
1.2 seconds
Multi-Channel Sync
One source of truth. All channels synchronized.
Operations by the Numbers
<2 sec
Average inventory update time across all channels
99.4%
Order accuracy rate (right product, right warehouse, right customer)
3-5
Typical multi-location setup (scales to unlimited)
40%
Reduction in shipping costs with smart routing vs manual allocation
Plays Well With Your Ops Stack
Shopflow OMS connects to your existing tools. You don't replace everything—you orchestrate it.
Center
Shopflow OMS
Fulfillment
Commerce
Back-office
Data
Pre-built connectors + flexible APIs for custom integrations
Built For Operations at Scale
Multi-Location Retailer
You have
6 stores + website + wholesale
Your challenge
Stock allocation is manual. Stores oversell website inventory.
Shopflow handles
Unified inventory pool with allocation rules per channel.
DTC + Wholesale Brand
You have
Online store + 50 wholesale accounts
Your challenge
Wholesale clients get mad when you oversell their reserved stock.
Shopflow handles
Reserved inventory per customer/contract. DTC can't touch it.
Omnichannel Operator
You have
Website + POS + Amazon + Walmart
Your challenge
Manual stock updates = constant oversells or lost sales.
Shopflow handles
Real-time sync across all channels. One warehouse, infinite channels.
OMS & Inventory Questions
Unlimited. Most clients run 2-5 locations. Enterprise clients run 20+.
See Your Actual Operations in Shopflow.
Bring your current inventory data, warehouse locations, and sales channels. We'll model your exact ops in Shopflow and show you what changes.
Response Time
<2 sec inventory updates
Typical Setup
3-5 warehouses avg
Accuracy
99.4% order accuracy
Integrations
50+ integrations ready